The big names in Champagne support the start-up EPC
For 4 years, Champagne EPC has experienced meteoric growth. One of his feats of arms? Having caught the attention of the biggest names in Champagne since its beginnings.
Stéphane Baschiera, former CEO of Moët & Chandon, was at the head of the biggest Champagne brands for 25 years. Moët Hennessy, Ruinart, Dom Pérignon... it's him. However, “Monsieur Champagne” decides not to let the start-up Champagne EPC pass in September 2022 even though he had exercised his retirement rights. He then joined the EPC board of directors during their fundraising of 5.5 million euros and supported the project.
“I was seduced by the avant-garde vision of these young entrepreneurs. Their ability to innovate through digital technology in this traditional sector convinced me to join their board of directors.”
Stéphane Baschiera, former CEO of Moët & Chandon
The start-up was also able to count on the support of Hervé Augustin, former CEO of the prestigious Ayala brand and former Managing Director of Maison Bollinger. This emblematic figure in the history of Champagne has been one of Champagne EPC's investors since the first day in 2019. "Impressed by the work accomplished in just 4 years", he claims "to have never experienced such a launch".
By gaining their trust, Champagne EPC was above all able to benefit from the listening and wise advice of these personalities whose reputation is well established.
A unique model in Champagne
If Champagne EPC has been able to gain their trust, it is largely thanks to its innovative model, going against the grain of traditional brands.
In 2019, Édouard Roy, Jérôme Queige and Camille Jullien Gilardi created EPC the “Champagne des EPiCuriens” by completely rethinking the value chain.
Their will ? Taking the consumer on a journey through Champagne by highlighting the quality and diversity of Champagne terroirs. Each vintage, 100% traceable, tells the story of a very specific terroir.
Champagne EPC reveals the know-how of Champagne winegrowers by building a unique partnership with them.
Together, they co-create each vintage. This traceability is also expressed through an innovative brand experience, where each back label displays the bottle's identity card.
Today, EPC is experiencing unprecedented success, and in less than 4 years has won over opinion leaders in France and in more than 30 countries.